About Me.​

It’s not what you know. It’s who you know. And you know me.

While you’re busy running your business or serving your clients, I’m busy helping to ensure people notice your amazing business and clients. I’m a brand strategist and creativity consultant who trains public relations, advertising and digital agencies to craft novel ideas on behalf of their clients. I also help businesses of all types feel like they have an expert they can call for communications strategy, brand identity, and gut checks.

I have experience in many business sectors, including food and beverage, health and wellness, home goods, not-for-profit, commodity boards, b-2-b and more. Throughout my career, I’ve worked with numerous well-known brands, including 3M, Diageo, E. & J. Gallo, Blue Ridge Public Radio, North American Roofing Services and Harrah’s Cherokee Casino. After almost 15 years of working with award-winning public relations, advertising and communications agencies, I know what it takes to connect with consumers:

Think like your audience. Talk like you’re human. Show people something worthwhile.

Email me and let’s chat.

See what People Say about Working with Valerie...

“I worked with Valerie for three years. She was my go-to for brainstorming creative ideas for my food and beverage clients. Her creative prowess and determination for strategic ideas was contagious.”
Charlotte Maumus, memwris
“Dedicated, thorough, results-driven, and a great listener, her hard work at the agency helped us achieve measurable top-of-mind awareness for U.S. grown cranberries. It is truly a pleasure to work with Valerie. Bonus: she has a wonderful sense of humor!”
Anna Waclawiczek, Tauty Communications
"As a colleague of Valerie's, I had the opportunity to observe her ability to work with a diverse group of clients...she is a strategic and creative thinker, always willing to try a new approach to appeal to a client's audience. She is engaging and passionate about every brand she engages with and makes lasting connections with clients."
Ellen Aldrich, Element Advertising